Democrats are turning their attention to the richest man in the world as a way to target Republicans and win back key voter groups.

The listless vessel that has been the Democratic Party finally found its bearings this week, honing in on a strategy that is largely focused not on attacking President Donald Trump, but rather Elon Musk. It’s not clear that it will fix Democrats’ many problems, but there are increasing signs and reasons to believe it could be a potent strategy.

The billionaire seems to be repeating his Twitter playbook. The question is why? And will he get away with it?