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In 1902, James Cash Penney opened his first store, the Golden Rule, in the coal-mining town of Kemmerer, Wyoming. This modest shop laid the foundation for a retail empire. Today, visitors can ...
Long before it became a national retail powerhouse, JC Penney was just one man with a dream in a small Wyoming town. In Kemmerer, you can still walk through the original “Golden Rule Store” and visit ...