Puma rebrands as PVMA in tribute to badminton star PV Sindhu, celebrating her sports achievements and global impact.

This marks PUMA’s official foray into badminton; as part of the announcement, the brand conducted activations like changing ...

PV Sindhu, two-time Olympic medallist and one of India’s greatest sporting trailblazers, has joined forces with sports brand PUMA India in a multi-year partnership as brand ambassador.

PUMA India changed the spelling of its brand signage in various stores to ‘PVMA’, leading to speculation that it could be a spelling mistake.

In a bold move that underscores its commitment to sports innovation, PUMA India has rebranded its signage to “PVMA” in honour ...

Chess: D Gukesh, freshly crowned World Champion and Khel Ratna awardee, returns to the board in the Tata Steel Chess ...