OYO Rooms has landed in hot water after its latest advertisement, likening brand’s presence to God, sparked outrage among ...

OYO Rooms, the hospitality giant led by Ritesh Aggarwal, has found itself at the centre of controversy after one of its ...

Why do brands court controversy? In the hope that it creates a buzz, and the resulting conversation increases brand awareness ...

Amit Chansikar slammed both MakeMyTrip and Oyo Rooms in his post as he had booked ... is also looking to roll out its 'Townhouse' brand in the Himalayan nation, which of late is witnessing a ...

Earthful has secured Rs 5 crore in funding led by entrepreneur Srinivasan Namala, with participation from OYO Rooms' Founder, ...

Including this round, Earthful has now secured a cumulative total of Rs 8 crore in funding. The company has also received an ...

DanCenter's success in India will serve as a test of Oyo’s ability to adapt a global brand to local market dynamics. If it works, expect more global vacation rental players to follow suit.