OTTs in 2024: Strengthening ad models, an emerging dominant player and rationalizing content
India's video-streaming industry saw growth driven by the Disney-Jio merger and JioCinema's premium offerings. Platforms ...
AFAQS10d
From SVOD decline to pause ads, the rollercoaster ride of OTTs in '24
From subscription declines to creative ad innovations and the debut of Waves, India's video streaming industry experienced ...
Social Samosa3d
MIB developing rules for regulating online ads & influencer marketing
These regulations are aimed at promoting ethical and transparent practices, especially in influencer marketing, which has ...
Campaign India10d
From leaks to locks: Ensuring piracy-free OTT content to maximise advertising ROI
Notably, 70% of consumers admitted they preferred not to purchase OTT subscriptions, and 64% expressed willingness to endure ...
New Ott Releases This Week In Telugu 2025 - Aha, Prime Video, Netflix, Zee5, Hotstar, SunNXT, & SonyLIV
Discover the latest Telugu movies, web series, and dubbed films available on popular OTT platforms like Amazon Prime Video, ...
Mint20d
OTT services see growth in AVoD as cost-sensitive audiences savour free content
The potential for monetization through AVoD, though, is immense, Das added, especially as digital ad spending continues to grow. OTT platforms can capitalize on this by offering a range of ...