From subscription declines to creative ad innovations and the debut of Waves, India's video streaming industry experienced ...

India's video-streaming industry saw growth driven by the Disney-Jio merger and JioCinema's premium offerings. Platforms ...

Amaran has surpassed Prabhas's Kalki 2898 AD's 8 million views to occupy the spot for the fourth-most viewed South Indian ...

Kaushik Das, Founder and CEO of AAO NXT, writes about the milestones and challenges the OTT sector saw in this year as well ...

Das, Founder and CEO, AaoNxt said that the ad-supported models, innovative bundling strategies, and freemium offerings will ...