OTTs in 2024: Strengthening ad models, an emerging dominant player and rationalizing content
India's video-streaming industry saw growth driven by the Disney-Jio merger and JioCinema's premium offerings. Platforms ...
AFAQS8d
From SVOD decline to pause ads, the rollercoaster ride of OTTs in '24
From subscription declines to creative ad innovations and the debut of Waves, India's video streaming industry experienced ...
Social Samosa1d
MIB developing rules for regulating online ads & influencer marketing
These regulations are aimed at promoting ethical and transparent practices, especially in influencer marketing, which has ...
Campaign India8d
From leaks to locks: Ensuring piracy-free OTT content to maximise advertising ROI
Notably, 70% of consumers admitted they preferred not to purchase OTT subscriptions, and 64% expressed willingness to endure ...