“In other words, like the color of a lot of objects, how we label [a tennis ball] is determined both by perceptual and cognitive factors: the actual physical light entering your eye and ...

Seeing an object and knowing visual information about it, like its usual color, activate the same parts of the brain. Seeing a yellow banana, for example, and knowing that the object represented ...

Sep 10, 2019 Objects can now change colors like a chameleon (Nanowerk News) The color-changing capabilities of chameleons have long bewildered willing observers. The philosopher Aristotle himself was ...

Although we've seen color-changing coatings before, they generally just switch between two solid colors. MIT scientists have developed a new system, however, that allows coated objects to take on ...

Then, the researchers switched things up. To a dog that had learned “dark yellow paper = meat,” they gave two new confusing choices: dark blue or light yellow.