The flagship O’Neill Surf Shop in downtown Santa Cruz has shut its doors for the last time, ending a run that has lasted for ...

The iconic flagship O'Neill Surf Shop in downtown Santa Cruz welcomed its last wave of customers Tuesday before closing after ...

Santa Cruz, the former home of wetsuit pioneer Jack O’Neill, is losing one of its oldest surf shops. After 25 years of ...

While some businesses in downtown Santa Cruz are closing, others report strong sales and a thriving holiday season.

It’s Saturday afternoon and downtown Santa Cruz is wildly alive.  Crosswalks and sidewalks are teeming with folks carrying ...

Surf shops are barely recognizable these days. But with a spate of pro-surfer owned shops opening up, are we seeing a ...

Although its locations in Aptos, Capitola and the Santa Cruz Boardwalk will remain open, the O’Neill Surf Shop on Cooper ...

An iconic surf shop in Santa Cruz County says it is closing one of its four locations. O'Neill Surf Shop told KSBW 8 that ...

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While a seemingly favourable qualifying group and the return of Michael O'Neill to the Windsor Park dugout had sparked hopes of making it to Euro 2024, other than that victory over a rotated ...

Airbnb’s Public Policy Lead Caitlin O’Neill says they jokingly call themselves "proud party poopers," but the four-year-old ban has also been installed for holidays like Memorial Day, Halloween or the ...

Getting a new surfboard for Christmas? This will not be the week to hit the waves to learn to surf – and even experienced surfers should use extreme caution in the water. Big waves are slamming ...