The iconic flagship O'Neill Surf Shop in downtown Santa Cruz welcomed its last wave of customers Tuesday before closing after ...

The flagship O’Neill Surf Shop in downtown Santa Cruz has shut its doors for the last time, ending a run that has lasted for ...

It’s Saturday afternoon and downtown Santa Cruz is wildly alive.  Crosswalks and sidewalks are teeming with folks carrying ...

Although its locations in Aptos, Capitola and the Santa Cruz Boardwalk will remain open, the O’Neill Surf Shop on Cooper ...

While some businesses in downtown Santa Cruz are closing, others report strong sales and a thriving holiday season.

Santa Cruz, the former home of wetsuit pioneer Jack O’Neill, is losing one of its oldest surf shops. After 25 years of ...

An iconic surf shop in Santa Cruz County says it is closing one of its four locations. O'Neill Surf Shop told KSBW 8 that ...

Surf shops are barely recognizable these days. But with a spate of pro-surfer owned shops opening up, are we seeing a ...

The Jan. 20 swearing-in caps a two-week stretch of national special security events — occasions of the highest national ...