During a multi-week stint in South Africa a few years ago, a friend of mine stumbled across several vacant cars on the rural outskirts of Cape Town. One of the cars was stuffed full of surfboards with ...
The flagship O’Neill Surf Shop in downtown Santa Cruz has shut its doors for the last time, ending a run that has lasted for ...
The iconic flagship O'Neill Surf Shop in downtown Santa Cruz welcomed its last wave of customers Tuesday before closing after ...
Santa Cruz, the former home of wetsuit pioneer Jack O’Neill, is losing one of its oldest surf shops. After 25 years of ...
While some businesses in downtown Santa Cruz are closing, others report strong sales and a thriving holiday season.
It’s Saturday afternoon and downtown Santa Cruz is wildly alive.  Crosswalks and sidewalks are teeming with folks carrying ...