SANTA CRUZ — Although its locations in Aptos, Capitola and the Santa Cruz Beach Boardwalk will remain open, the O’Neill Surf Shop on Cooper Street and Pacific Avenue in downtown Santa Cruz ...

SANTA CRUZ — Although its locations in Aptos, Capitola and the Santa Cruz Beach Boardwalk will remain open, the O’Neill Surf Shop on Cooper Street and Pacific Avenue in downtown Santa Cruz recently ...

The last wave of customers rolled into an iconic surf shop Tuesday in downtown Santa Cruz. The flagship O'Neill Surf Shop on Pacific Avenue is shutting down. An employee says the lease was ...

This may be due to how O’Neill plans to keep its other Santa Cruz area locations open. Store clerks noted that the downtown location’s inventory will be distributed to the other retail spaces ...

Santa Cruz, the former home of wetsuit pioneer Jack O’Neill, is losing one of its oldest surf shops. After 25 years of business, O’Neill is closing its downtown store on Pacific Avenue.

The flagship O’Neill Surf Shop in downtown Santa Cruz has shut its doors for the last time, ending a run that has lasted for two and a half decades. The post O’Neill Surf Shop in Santa Cruz Closes ...

An iconic surf shop in Santa Cruz County says it is closing one of its four locations. O'Neill Surf Shop told KSBW 8 that they will be permanently shutting down their downtown Santa Cruz location.

“O’Neill Surf Shop will continue to offer the world’s best wetsuits and all of your other beach and streetwear needs at our other store locations on 41st Ave. in Capitola, at the Santa Cruz ...

The damaged Santa Cruz Municipal Wharf is set to reopen Saturday, less than two weeks after powerful waves caused a portion of it to collapse into the ocean. The reopening is much earlier than ...

A Santa Cruz man may ride into the history books for taking on what could be the world’s largest wave ever surfed. 23-year-old Alo Slebir caught the estimated 108-foot wave earlier this month ...

At about 3:15 p.m. on Dec. 23, as a powerful winter swell raged on the California coast and left the Santa Cruz Wharf snapped and floating in the ocean, Alessandro “Alo” Slebir pointed his ...