What do you get when 13 clean beauty experts test nearly 700 products for four months? This curated list of 74 winners that deliver big on performance and their planet-friendly promises. Once upon a ...

As Black History Month unfolds, Black-owned and founded beauty brands are making profound strides in championing what inclusivity looks like in the beauty industry.

S o, when I came across these three blush trends — the "Jelly Donut Blush," the "V" method, and the "Big V" method — I was ...

The Gen Z “underconsumption” trend we discussed here last summer has expanded into this year’s broader social media meme—“No Buy 2025 ... marquee high-end brands that are feeling ...

You can learn more about the affiliate process here. If you haven’t noticed, blush is a big deal here at PureWow. Whether ...

Now, OpenAI wants it to share different perspectives without taking a side ... The goal is to make it more transparent and helpful. Why the change? Some people have accused ChatGPT of being ...

Reliance has made a leap from No. 13 in 2023 to No. 2 in 2024, reflecting “strong brand positioning, consumer trust, and strategic growth across multiple industries, including energy ...

Part of the problem is machine manufacturing at scale, something Ms Gordon had to contend with when she took her own brand ... But, the deals don't come without their own expensive downsides.

Whether you’re searching for one that will give you natural-looking lashes, a drugstore dupe for a high-end brand ... list. No matter which mascara you choose, here’s a tip from makeup ...

Those with color-damaged hair will by now know that once salon-exclusive brands like Olaplex are now ... nourishing ingredients. I no longer have bleach damage, but I do still use heat, and ...