Sabrina Ionescu, star point guard of the New York Liberty, is not only a WNBA champion but a trendsetter in the sneaker ...

Bronny James arrived for his showdown with Cooper Flagg in style.

The first portion of the series showcased the G.T. line, including a formal unveiling of the G.T. Future, with the sneaker debuting this fall. There are also multiple G.T. Cut 1 retros coming along ...

Caitlin Clark has a strong connection to Butler basketball. Her boyfriend is a Bulldogs assistant coach.

Hall is the latest NIL signing of Nike's Jordan Brand, that has built a robust squad of women's basketball players, starting with UCLA star Kiki Rice in 2022.

Shubman Gill’s Nike vest on live TV sparked a sponsorship storm, risking BCCI’s Adidas deal and triggering concerns over brand breaches, fines, and policy tightening.

She signed a deal with the swoosh last year, and now it’s proving they see her as the future of its basketball division, as she’s reportedly set to be the face of the newest silhouette, the Nike G.T.

Move over, Jordans, there’s a new shoe in town, and it’s ready to launch your game to stratospheric heights. Nike, the clever cobblers of athletic footwear, have just unveiled the G.T. Future, a ...