Rafael Nadal was honored by sponsor Nike on his farewell day. The athletic apparel and footwear company displayed his image ...

EA SPORTS FC and Nike have collaborated on an exclusive Founders shirt. The gaming giant and sports brand have teamed up for ...

Priced at $200, the Nike Jordan Jumpman Jack TR Travis Scott “dark mocha” sneakers come in men’s and women’s sizes and are ...

The USC Trojans plans to debut Nike Kobe 6 football cleats in a player-exclusive colorway against the UCLA Bruins.

Sportswear giant Nike paid a rich tribute to Rafael Nadal with a billboard near the Eiffel Tower, displaying the tennis great ...

Kaylene Big Knife, a University of Montana alumna from the Chippewa Cree Tribe, has created the Native Griz logo for UM's ...

Capitalizing on the momentum of Sinner-mania in Italy, Nike officially released the first installment of Sinner's signature gear in limited quantities at a pop-up event for local fans in Turin.

Atlanta rap legend T.I. recently shared a video on social media that made him the envy of Atlanta Falcons fans everywhere. In ...

A Diamond Turf logo on the tongue featured a football ... (Photo by Focus on Sport/Getty Images) After his signature line ...

However, there's more to the brand than meets the eye. The Nike brand's story originates from ancient Greek mythology, with ...

(UM Photos by Ryan Brennecke) UM alumna Kaylene Big Knife leaned on her artistic influences to create the Native Griz logo ...

It's not just a sign that Nike and Sinner are moving on from his "carrot" era—it also hints to an exciting shift happening within the brand's big-name roster.