Before LeBron James had numerous sponsorships with the Lakers, he revealed his first major contract offer by Reebok.

Though Nike's global brand recognition remains strong, the company faces significant headwinds that could impact its future ...

LeBron James is one of the most elite alumni's of the Swoosh but he revealed Reebok offered $10M before he entered the NBA.

While he eventually signed with the swoosh, James told NFL brothers Travis and Jason Kelce on their podcast New Heights that ...

Los Angeles Lakers superstar LeBron James recalled being pitch by Reebok, being presented with a lofty offer, and declining that offer during an appearance on "New Heights." ...

For A'mariae, a ninth grader who envisioned a high-tech shoe that could be transformed from sandals to sneakers to boots with ...

Kanye West’s Adidas Yeezy Slides literally changed the game when it comes to slide-on slippers. In fact, you can see its ...

Japanese musician Hiroshi Fujiwara’s Fragment Design had an interesting collaboration with Nike resulting in the Air Force 1 ...

LeBron James credits his mother for her pivotal advice that guided him toward taking a $1 billion lifetime deal with Nike.

The NBA’s 2023 most valuable player and last season’s top European goal scorer aren’t Nike or Adidas athletes. When playing, ...

Naomi Osaka laced up a pair of her own Nike sneakers to compete in the Australian Open on Jan. 13. In the first round of the ...

LeBron James recently opened up on the New Heights podcast, hosted by Travis and Jason Kelce, sharing a fascinating story ...