Devin Booker, Kevin Durant, Jason Kidd and Chris Paul, all current or former Suns players, are among those who have been Nike ...

The two-tone all-red Air DT Max 96 is a tribute to his mother Connie. The shoe boasts a colorway of a "University Red" base ...

Kevin Durant and Devin Booker with their signature Nikes signal a potential shift away from the coasts for big brands.

Deion Sanders led the Colorado Buffaloes to a 9-4 campaign and an Alamo Bowl appearance last season. Several of his key players, including his sons Shedeur and Shilo, have departed from the program to ...

With the LeBron 22 now the latest in James' series, a new edition of his prior sneaker releasing comes as something of a ...

Well, aside from it being a breakfast staple, it’s also a playful nod to LeBron’s longtime association with the cereal, thanks to his Nike “Fruity ... “The Shop” series, Bronny shouldn ...

JuJu Watkins, the USC women's basketball star, is making significant strides both on and off the court. At just 19 years old, Watkins, known as one of the most promising talents in university ...

The Mavs handing Luka Doncic to L.A. has energized a team that was on a path towards the middle of the NBA standings. It has ...

Damian Lillard's newest Adidas Dame 10 arrives in "Core Black." Check our Sneakers news for more upcoming releases and ...

The excitement around Doncic’s post was well-earned. In just 32 minutes of play, the Lakers star racked up 31 points, eight rebounds and seven assists against the Nuggets. His explosive start set the ...

Each of the 15 most innovative companies in advertising and marketing built strong campaigns using cultural cachet.

The proof is already there: UConn set the record for the highest ticket sales in history, and her projected WNBA team, the ...