My Favorite New $699 Toy: Hands On With the Elite Optimus Prime. Robosen's pricey Elite Optimus Prime reacts to your voice or phone to transform all by itself.

When Hasbro announced its deal with robot-toy maker Robosen in 2021 and showcased the Robosen Optimus Prime it was a HUGE deal in the world of toys and toy collecting. It took Robosen over 11 years of ...

Transformers fans -- especially those who aren't necessarily looking for straight-out-of-the-box toys -- have a wave of new ...

The new Shattered Glass Optimus Prime figure has been revealed through a first look that showcases the toy's features. A repaint of the MP-44 Optimus Prime toy, this take is based specifically on ...

Pre-orders for the new Optimus Prime figure are available on Hasbro Pulse for $54.99. Hasbro is embracing the Energon with a brand new set of Transformers figures, including a new Studio Series.

The Transformers: Rise of the Beasts 2-in-1 Optimus Prime Blaster converts the Autobot leader into a dart gun in 13 steps. The blaster will cost $20 (roughly £15, AU$30), but it only comes with ...

Transformers Toys Studio Series Deluxe One 112 Optimus Prime – $24.99: “Bring the epic action of the Transformers movies from the big screen into your collection with the Transformers Studio ...

Two new Transformers have been revealed based on the Marvel comics. One features the decapitated head of Optimus Prime, mirroring a moment in said comics. The main figures of Grimlock and ...

At Takara Tomy's T-Spark Zone event, fans were treated to the reveal of Basara Prime, a prototype for an upcoming Transformers and Macross 7 crossover.. This collaboration merges the iconic world of ...

A 19-inch tall version of this robot, now dubbed Flagship Optimus Prime, launched in 2021 with a lot of fanfare (like in videos featuring people such as director Kevin Smith).It also sported a ...

A 19-inch tall version of this robot, now dubbed Flagship Optimus Prime, launched in 2021 with a lot of fanfare (like in videos featuring people such as director Kevin Smith).It also sported a ...