It’s named for the racehorse Never Say Die, born at the Maddens’ Hamburg ... “We have been overwhelmed by the positive response from UK whiskey fans. Just like our namesake racehorse ...

First among these is Never Say Die, which has mixed the US with the UK via a trip across The Pond to create the world's first 'Transatlantic Bourbon'. The small-batch drink starts its life over in ...

“When we set out to create Never Say Die, we always knew we wanted to be ... and now we've started exporting it back to the US.” The brand recently expanded into European markets Germany ...