A 30-foot statue? Genetically-modified mammoth? Here is what could be in store for Utah’s NHL team following its rebrand.

After an exhaustive search that lasted more than a year, the NHL’s Utah team announced they are rebranding as the Utah ... names but also on potential logos. We love the passion of the people ...

Is there nothing that Henry Pollock cannot do? Not only is he being used to sell headbands in the Northampton Saints club ...

Olympique Lyonnais Féminin will now go by OL Lyonnes, club owner Michele Kang announced Monday. The club — the most successful women’s soccer side in the world — has also unveiled a new badge ...

They planned to rebrand prior to their second NHL season, and that is exactly what they have done. Now known as the Mammoth, ...

Warner Bros. Discovery stunned the crowd at the Theater at Madison Square Garden with the announcement that its streaming service Max will once again be called HBO Max. The company stripped HBO from ...

Logos are essential to an iconic brand identity, so when it comes to redesigning them, it's no mean feat. While there are ...

I can’t quite stop thinking about the HBO Max rebrand — not because of the logo itself (though I do love a good logo), but because of what it reflects about where we are as a society right now.

Warner Bros. Discovery marketing chief Shauna Spenley says she and other senior execs expect a "hot take" from John Oliver on ...

NASA astronaut Don Pettit captured SpaceX Starlink satellites swarming in the distance in an amazing time-lapse captured from the International Space Station. Credit: Space.com | footage courtesy: ...

(AFP) At the core of PwC's rebrand is a simplified logo featuring the initials "pwc" in lowercase letters. This change reflects a departure from the traditional uppercase "PwC," offering a more ...

“We just cannot wait for his hot take on this whole rebrand,” Spenley said during ... News At YouTube Brandcast, Lady Gaga, 'Hot Ones' & NFL Help Video Giant Mark 20 Creator-Shaped Years ...