Amazon’s Prime Video has been working on its holiday ad game. After debuting an NFL game on “Black Friday” in 2023, the streaming giant plans to add NBA games to the mix, bolstering its efforts to woo ...

“The NBA is going to ... in a significant chunk of ad dollars for most major media outlets. Amazon will work to connect its Black Friday sports coverage with a Christmas Night NFL game it ...

Alison Levin tells TheWrap the media giant is monitoring the impact of tariffs on upfront spending, but is "focused on what we can control" ...

WNBA opening weekend ads put fans on the court by showing action from the floor in social-style clips of league stars.

Prime Video is betting that the addition of the WNBA and new ad tech can help its sports offerings stand out from linear-focused competitors.

From Netflix and YouTube to NBC and Disney, the NBA and NFL and dominated the pitches to advertisers, with entertainment ...

The TV industry and buyers of commercial time were able to breathe a little easier going to their annual week of ...

NBC kicks off its NBA and WNBA coverage starting October under an 11-year agreement. A new sitcom stars Tracy Morgan and Daniel Radcliffe.

One would think the job of making the NFL schedule has got somewhat easier the past couple years as the league has come up ...