CHICAGO, May 09, 2023 (GLOBE NEWSWIRE) — Modelo, the No. 2 top-selling beer brand in the U.S.*, announced today the national launch of its latest product innovation – Modelo Oro. Filling a void in the ...

Branded is a weekly column devoted to the intersection of marketing, business, design, and culture. This month, Modelo Especial became the top-selling beer in the United States, surpassing ...

Modelo Especial, the flagship brand of Mexico City-based Grupo Modelo, is now the best-selling beer in the U.S., bumping Bud Light from the top spot shortly before the July 4th birthday party.

The efforts to reach the Latino community and their wallets over the years have paid off: In 2023 Modelo scored a major coup, becoming the most popular beer in the U.S., beating out Bud Light.

And unlike most NAs on the market, Modelo’s come in bottles — a similar form factor to its flagship beer — each outfitted with a slick new logo that FastCompany has already crowned the year’s best.

In June 2023 Modelo Especial overtook Bud Light as the best-selling beer in the United States - and it never looked back as the gap has grown over the past two years. “Modelo, and to a certain ...

Modelo was going to become the No. 1 beer in the country, full stop,” said Bryan Roth, an analyst for Feel Goods Company, a beverage brands studio, and editor of its newsletter, Sightlines+.

Modelo Especial has officially triumphed over Bud Light as America's best-selling beer, new data reveals The lager trounced Bud Light in off-premise beer sales in May, June and July ...