The Pop-Tarts Bowl’s debut in 2023 provided some quality entertainment beyond the game with a dramatic strawberry Pop-Tarts ...

The name - Pop-Tarts - was a pun on Andy Warhol's pop art movement. With the help of color TV ads (a novelty at the time!), Pop-Tarts sold out in the first two weeks after launch. Kellogg's ...

The 2024 Pop-Tarts Bowl made its glorious return to Orlando’s Camping World Stadium on Saturday for a postseason game between Miami and Iowa State, and the mascot introduction was perfect.

Cherry, strawberry, and raspberry are all certainly iconic, delicious, and represent the quintessential "Pop-Tart" brand, but ...

It’s not in the championship bracket or even among the prestigious bowl games, but the Pop-Tarts Bowl once again delivered on its promise of being the most viral of college football games ...

That short yet effective sentence accurately sums up the controlled chaos that is the Pop-Tarts Bowl. The first edition in 2023 successfully went viral when the game's mascot — a literal human ...

The actual football in the Pop-Tarts Bowl should be a treat, too. Miami (10–2) is looking to prove it was snubbed from the ...

Iowa State celebrated a sweet victory in the Pop-Tarts Bowl by eating the namesake bowl mascot. Check out the postgame ...

The second annual Pop-Tarts Bowl was nothing short of a sweet treat. Amid the nail-biting matchup between Iowa State University and the University of Miami, which ended in a 42-41 victory for the ...

The Pop-Tarts Bowl delivered one of the most memorable debuts in college football history last season, turning a relatively forgettable bowl game between Kansas State and NC State into an ...