The Chesapeake Baysox, like every affiliated minor league baseball team, devises an "alternate identity" that principally exist to sell merchandise and raise awareness of their existence. It's ...

A minor-league baseball team has debuted its new alternate logo, and it is generating plenty of attention, though maybe not for the greatest reason. The Chesapeake Baysox, a Double-A affiliate of ...

The Tigers' Double-A team, the Erie SeaWolves, won John Oliver's competition to rebrand and now have a new alt identity as ...

Tollin had also previously invested in other minor league teams. In Grand Junction, the new regime cast a fresh eye on the rare fish. "We kind of like the name, and we think it’s fun," Shapiro said.

RENO, Nev. -- It's been 90 years since Hall of Famer Rabbit Maranville roamed the infield for the Boston Braves. Perhaps the ...

SACRAMENTO, Calif. (KTXL) — Minor league baseball teams are known to have unique identities already, but some unveil temporary monikers and uniforms that they play under for a few games each ...

John Oliver has announced that he and the team behind Last Week Tonight with John Oliver will rename and rebrand a Minor League Baseball team the Erie SeaWolves. Earlier this month, Oliver’s ...

Earlier this year, comedian John Oliver announced that he and the Last Week Tonight staff were seeking a minor league baseball team that would be willing to let them get creative with some branding.

The American Association team is named after the iconic Chicago hot dog, and the team’s logo features the colors and stars of the Chicago flag. The Dogs do a great job of creating a family-friendly ...

The Chesapeake Baysox, like every affiliated minor league baseball team, devises an "alternate identity" that principally exist to sell merchandise and raise awareness of their existence. It's ...