The company, now doing business as Strategy, wants to highlight its “unique position as a Bitcoin treasury company.” ...

Bitcoin-maximalist and business intelligence firm MicroStrategy (MSTR) has rebranded as Strategy, unveiling a new identity ...

MicroStrategy Inc. (NASDAQ:MSTR) has officially rebranded as Strategy, reflecting its sharpened focus on Bitcoin (CRYPTO: BTC ...

Strategy, formerly MicroStrategy, bolstered its Bitcoin holdings to 478,740 BTC with a $742M purchase of 7,633 BTC at an ...

Strategy – with a Bitcoin symbol on its logo – further emphasizing the company's commitment to its $BTC treasury strategy ...

The rebrand was "a natural evolution" as it seeks to integrate bitcoin — the world's biggest and best-known cryptocurrency — ...

MicroStrategy is changing its name to reflect its transformation from strictly a software firm to the self-described "world's ...

MicroStrategy has officially rebranded as Strategy, marking a major shift in its identity while reinforcing its focus on ...

MicroStrategy disclosed in a regulatory filing on Monday that it had gone a week without purchasing any Bitcoin for the first ...

The company, which rebranded from MicroStrategy to "Strategy" this week, is worth just under double the value of its Bitcoin ...