Now is a series of object-labeling memes based on a meme comparing the fates of Lego Ninjago characters in 2012 vs. 2024, with the character Cole notably labeled, "Alive but gay." The meme was posted ...

The memes, in which immersion into various fandoms and franchises is parodied, gained popularity on Twitter in mid-July 2021. Origin On February 6th, 2021, artist @melanpsycholia tweeted [1] an ...