Mattel launched its Super Bowl collectibles for the second year, but only the winning team will actually end up being ...

The first Mattel Creations Revealed livestream had more than 300,000 viewers and 22,000 comments from hyped-up fans, so ...

Mattel Inc. is considering increasing the price of its Barbie and Hot Wheels toys to offset the cost of President Donald ...

After the smashing success of the Barbie movie, Mattel is looking to continue its dominance on the big screen with an ...

Catherine Hardwicke, Olivia Wilde and Destin Daniel Cretton were among top-scoring directors given points for diverse representation among cast and crew. By Etan Vlessing Canada Bureau Chief Ahead ...

Now, Mattel has unveiled its latest pop culture release — an official Lunar New Year Barbie doll that’s sure to be a hit with Barbie fans and collectors alike. The official 2025 Barbie doll is ...

With the Aaliyah Barbie proving to be an instant sell-out, collectors and fans alike are left hoping for restocks or additional Aaliyah-inspired releases. Whether through Mattel’s website ...

As they travel from level to level, Barbie must rely on her amazing gaming skills and out-of-the box thinking to save her team and beat the game!

Are you a print subscriber? Activate your account. By Ad Age Staff - 14 hours 18 min ago 18 hours 8 min ago By Garett Sloane - 19 hours ago By Gillian Follett - 19 hours 37 min ago By Asa Hiken ...

Aaliyah has joined the hallowed halls of legendary singers immortalized in Barbie form by doll maker Mattel. The collectible Barbie, which celebrates the artist’s enduring influence on music ...

It was being offered exclusively on the Mattel site to the brand’s Barbie Club 59 members. According to Mattel, the doll should also be available through Target for the one-day sale. The R&B ...

It was being offered exclusively on the Mattel site to the brand’s Barbie Club 59 members. According to Mattel, the doll should also be available through Target for the one-day sale. The R&B singer ...