Matilda Djerf, 25, is a business owner and influencer with over 2.7 million Instagram followers. In 2019, she and her boyfriend decided to start Djerf Avenue without a business plan. Since then ...

Swedish influencer and entrepreneur Matilda Djerf is not having a very merry Christmas this year. Following allegations of bullying and fatphobia by staff, deleted videos released by her company, ...

For one week only, Scandinavian “It” girl Matilda Djerf is bringing a bit of her native Sweden to the Big Apple. Her clothing, home — and now beauty — brand, Djerf Avenue, is staging its ...

On Tuesday, Matilda Djerf has apologized publicly after several former employees accused her of bullying and creating a hostile work environment, saying she had “failed” as a leader and colleague.

Matilda Saga Albertina Djerf, co-founder of fashion brand Djerf Avenue, was accused of perpetuating a toxic workplace. The 27-year-old influencer was named in an exposé by Aftonbladet.