Boxer shorts are officially having their moment, and this summer, fashion brands are making the easy, breezy staple just for ...

If you don't have time for hours of tanning by the lake or in the park this summer (of course only with appropriate sun protection), you can rest assured: The fashion world provides the perfect ...

Discover the ultimate guide to achieving S/S 24’s fresh faced, ultra-luxe look The Clean Girl Beauty aesthetic isn’t going anywhere. Influencers and celebrities like Hailey Bieber, Kaia Gerber, ...

Matilda’s pricey £120 Summer Berries dressing gown is listed on her Djerf Avenue website. And thankfully the Asda version is just £20 and has been given rave reviews.

Djerf Avenue fruit robe Best: Statement dressing gown Size range: XS-XXL Colourways: Dream cake, fruit, summer berries, summer island, summer field Length: Midi Why we love it Fun print Towelling ...

On Tuesday, Matilda Djerf has apologized publicly after several former employees accused her of bullying and creating a hostile work environment, saying she had “failed” as a leader and ...

Fans are loving dupes from Djerf Avenue's summer berries and fruit collection. The original features pyjamas, robes, towels, duvets, slippers, and more, which all have the viral berry or fruit ...

What's On Shopping Primark Fans of high-end luxury brand say they love Primark's 'lookalike' £11 dressing gown Matilda Djerf fans compared Primark's latest offering to Djerf Avenue's popular ...

Fans of the luxury brand Djerf Avenue are seriously impressed with Primark's new sleepwear range. While some might think nothing compares to Djerf Avenue's beautiful robes and cosy loungewear, many ...

Matilda Djerf may have found herself in a spot of hot water lately, but her cute viral dressing gown is more in demand than ever. It seems that you can't scroll through social media without spotting ...

Matilda Djerf has been slammed over a 'disrespectful' Instagram post after being accused of inflicting 'psychological terror' on employees. The influencer, 27, from Boras, Sweden, founded the ...

Matilda Djerf, 27-year-old influencer and the entrepreneur behind popular Scandi fashion brand Djerf Avenue, issued a public statement following claims of employee abuse by staff. The blonde, ...