With influencers such as Matilda Djerf and Emma Ellingsenn popularising this minimalist vibe, the hype steams ahead. TikTok has really helped popularize the Scandi makeup trend as social media ...

This bb hot brush from ghd is the key to that 70s-esque, Matilda Djerf fringe ... Not many people know that Revolution Makeup also have a branch of haircare products... from scalp massagers ...

Matilda Djerf seems to be angling for a rebrand after her Djerf Avenue scandal with a new brown hair colour. We investigate.

Djerf Avenue fans are flocking to Primark for fruit-themed sleepwear and night-time essentials. For fans of Matilda Djerf's brand, nothing will compare to Djerf Avenue's beautiful robes and cosy ...

Fans of the luxury brand Djerf Avenue are seriously impressed with Primark's new sleepwear range. While some might think nothing compares to Djerf Avenue's beautiful robes and cosy loungewear ...

If you’re looking for a bouncy hairdo, influencer Matilda Djerf has you covered. Whether you use a round brush or rollers, the voluminous shape helps create movement and dimension to her blonde ...

Ashley Rebecca is an NYC-based makeup artist and a writer for InStyle covering makeup, skincare, and haircare. Start off your celebration right with shimmering metallic eyeshadow that makes a ...

We may earn commission on some of the items you choose to buy. "My makeup artist, Melissa Hernandez, lives by the truth of 'less is more' and tailoring makeup to enhance each individual's unique ...

Some wear makeup to naturally enhance their features and appear as if they hardly have anything on. Others prefer to dream up a full beat that entirely transforms their look (and mood).

You likely remember strawberry girl makeup and latte makeup—and the cherry look is similar in that it can be monochromatic, but can also be taken up a few notches to veer on the more dramatic ...