Boasting more than three million followers online, influencer and designer Matilda Djerf rose from humble beginnings to an ever-growing empire at the age of 27. It all started in the small town of ...

Founded by Swedish influencer Matilda Djerf, her namesake fashion label Djerf Avenue embodies the Scandi minimalist aesthetic – think neutrals, unstructured trousers and Nineties-style cuts.

Former employees in Matilda Djerf’s native Sweden are claiming the lifestyle influencer is a pretty mean boss.

Former employees accused her of fostering a toxic work environment, sparking widespread discussions on social media. While Djerf denied the claims, the controversy led to scrutiny of the brand’s ...

The influencer, 27, from Boras, Sweden , founded the clothing company Djerf Avenue, which made $35m in revenue last year, with her long-term boyfriend Rasmus Johansson in 2019.

By HALELUYA HADERO A popular social media influencer has issued an apology after a Swedish tabloid published a report saying she created a “work environment filled with fear and psychological… ...

In an Instagram post on Tuesday, Matilda Djerf said she was “genuinely sorry” to anyone she has “hurt or let down” after the tabloid, Aftonbladet, reported employees at her company had ...

Influencer Matilda Djerf apologized after employees of her brand Djerf Avenue accused her of being a "psychological terror" in the workplace.

A popular social media influencer has issued an apology after a Swedish tabloid published a report saying she created a “work environment filled with fear and psychological pressure” at her ...

Djerf Avenue founder Matilda Djerf has responded to the allegations levelled by former employees about an alleged toxic working environment.