Affordable jewelry line Heaven Mayhem has been spotted on A-listers like Hailey Bieber, Sydney Sweeney, and Rosie ...

Shop here for: cheaper tech, home appliances, cheap furniture.

Boasting more than three million followers online, influencer and designer Matilda Djerf rose from humble beginnings to an ever-growing empire at the age of 27. It all started in the small town of ...

She’s perhaps best known for her Scandinavian cool-girl aesthetic, minimalist and chic fashion, and bouncy blonde hair, the style of which— the butterfly cut —she’s credited with popularizing.

Matilda Djerf seems to be angling for a rebrand after her Djerf Avenue scandal with a new brown hair colour. We investigate.

I’m calling it: The c-cut hairstyle is the next big trend in 2025. Two hairstylists shared with me the 411 on this buzzy haircut, including how to style it at home and ask for it at the salon.

If you don’t know Matilda Djerf by name, you might know her by her hair. Blond and thick with swoopy bangs, Djerf’s hair has inspired many TikTok-motivated haircuts in recent years. A Swedish ...

Swedish influencer and fashion brand founder Matilda Djerf has apologised and responded to allegations from former employees who say she led a toxic working environment at her brand, Djerf Avenue ...

Matilda Djerf, 27, is a Swedish influencer with more than 4.5 million followers across TikTok and Instagram. She’s perhaps best known for her Scandinavian cool-girl aesthetic, minimalist and chic ...

If you don’t know Matilda Djerf by name, you might know her by her hair. Blonde and thick with swoopy bangs, Ms. Djerf’s hair has inspired many TikTok-motivated haircuts in recent years.

In 2019, Matilda Djerf, along with her partner Rasmus Johansson, founded Djerf Avenue, a clothing brand that offers elevated and minimalist basics that reflect her own style.

Meet Matilda Djerf, the Swedish influencer who built multimillion-dollar fashion brand Djerf Avenue and has partnered with Hailey Bieber’s Rhode skincare line.