Primark shoppers have gone wild for a new collection that looks very similar to a popular influencer's brand, for a fraction ...

A popular social media influencer has issued an apology after a Swedish tabloid published a report saying she created a “work environment filled with fear and psychological pressure” at her fashion ..

Having recently collaborated with Danish fashion royalty Amanda Djerf (who you might recognise as the sister of icon Matilda Djerf aka founder of Djerf Avenue), as well as influencers such as ...

With Fashion Month approaching quickly—the street ... Kendall Jenner, and Matilda Djerf. The style that is making waves is the Baby—produced in nine colors, and a great budget-friendly gift.

Matilda Djerf seems to be angling for a rebrand after her Djerf Avenue scandal with a new brown hair colour. We investigate.

Primark's sleepwear range has impressed Djerf Avenue fans who love the fruit-themed dressing gowns and sleep essentials ...

Fans of the luxury brand Djerf Avenue are seriously impressed with Primark's new sleepwear range. While some might think nothing compares to Djerf Avenue's beautiful robes and cosy loungewear ...