O ne thing about Matilda Djerf is that she’s always going to have perfect hair. The content creator’s blonde voluminous hairstyle and impossibly bouncy curtain bangs have enthralled her ...

But it’s a major move given Djerf has built her empire on Scandi style, of which her immaculate blonde blow-dry is an aesthetic centrepiece. Matilda Djerf’s hair is the most searched thing about her, ...

Known for her bouncy, blow-out hair, glassy skin and polished style, Djerf has totted up over three million followers on Instagram and her company Djerf Avenue, launched in 2019, reported around ...

Gen Z It Girl and founder of Djerf Avenue, Matilda Djerf, has been called out by former employees who have come forward with serious allegations. ... and her signature bouncy blonde hair.

Matilda Djerf, 27, is a Swedish influencer with more than 4.5 million followers across TikTok and Instagram. She’s perhaps best known for her Scandinavian cool-girl aesthetic , minimalist and chic ...

If you don’t know Matilda Djerf by name, you might know her by her hair. Blonde and thick with swoopy bangs, Ms. Djerf’s hair has inspired many TikTok-motivated haircuts in recent years. A ...

One thing about Matilda Djerf is that she’s always going to have perfect hair. The content creator’s blonde voluminous hairstyle and impossibly bouncy curtain bangs have enthralled her ...

Djerf has become the face of an entire aesthetic for young women, sweeping our Instagram and TikTok feeds with the "clean girl" image. Known for her bouncy, blow-out hair, glassy skin and polished ...

Matilda Djerf, 27, ... She’s perhaps best known for her Scandinavian cool-girl aesthetic, minimalist and chic fashion, and bouncy blonde hair, the style of which ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." One thing about Matilda Djerf is that she’s always going to have perfect hair. The content creator ...

Swedish social media influencer and fashion brand founder Matilda Djerf has responded to claims that she bullies her staff after the publication of a damaging exposé. Djerf has become the face of an ...

The influencer and fashion designer dishes on her relationship with her hair, her daily makeup essentials, and Djerf Avenue Beauty’s new hair care collections. Matilda Djerf Made Cardamom Bun ...