Is Matilda Djerf Attempting A Rebrand With Her New Hair Colour?
Matilda Djerf seems to be angling for a rebrand after her Djerf Avenue scandal with a new brown hair colour. We investigate.
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Here's Why Everyone Is Talking About Matilda Djerf, AKA The Fashion Influencer Who Reportedly Made An Employee Scrub Her Toilet
She's kinda a big deal in the modern-day fashion blogger space, famous for popularizing her perfectly coiffed "butterfly haircut" and an aesthetic ... surprised. "Matilda Djerf being canceled ...
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Fashion influencer Matilda Djerf apologizes following report she created a toxic workplace
In an Instagram post on Tuesday, Matilda Djerf said she was ... Known for her “clean girl” aesthetic looks and bouncy hair, Djerf recently had a prominent campaign with model Hailey Bieber ...
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Influencer says she 'wasn't ready' to lead after backlash
"I wasn't ready," Matilda Djerf wrote in a post on Instagram, days after a report in Swedish news outlet Aftonbladet sparked a backlash against the brand. In the message, the 27-year-old said the ...
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Influencer Matilda Djerf Responds to Workplace Misconduct Claims After Toilet-Scrubbing and Body Shaming Accusations
Matilda Djerf/Insatgram Djerf poses for a selfie ... All About the First-Of-Its-Kind Case About Copying a Social Media Aesthetic Never miss a story — sign up for PEOPLE's free daily newsletter to stay ...