There’s no end in sight for the global matcha shortage — here’s why it won’t bounce back anytime soon
In fact, the Japan Times reported that, while the country’s consumption has declined, the matcha frenzy has skyrocketed ...
La Jolla business 'spills the tea' on increased interest, demand for matcha globally
Although PARU has seen an increased interest and demand in matcha from customers, its suppliers have been reliable.
There's a Matcha Tea Shortage Brewing — Again
From lattes to skincare, matcha is everywhere — but Japan’s ability to produce it isn’t keeping pace. Tea farms are ...
Global Matcha Shortage Threatens to Spike Prices of Morning Staple
Matcha is rapidly growing in popularity, with the global market projected to reach $5 billion by 2028, according to Forbes.
Glamour1d
I Drank Green Tea Instead of Coffee for a Month—and I Was Surprised By the Results
Green tea contains L-theanine, an amino acid that has a calming effect and can increase concentration at the same time. In ...
The Financial Express5d
Turns out, green isn’t so scary — India’s loving its matcha moment
and brands are capitalising on this green gold rush. “With its origins in Japan and China, Matcha tea is gaining significant traction in India, Its market size is projected to grow at a robust ...
Matcha mania: can Japan's tea industry keep up with soaring global demand?
As the matcha craze sweeps across the globe, Japan is faced with a dilemma: keep up with skyrocketing demand or risk losing ...
Better Homes & Gardens on MSN5h
We Can't Stop Ordering Starbucks' Secret Cherry Matcha Latte
How to Order a Cherry Matcha at Starbucks . To order this fruity specialty drink, ask for an iced matcha latte however y ...
Mashable2d
50 stocking stuffers under $5
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