In fact, the Japan Times reported that, while the country’s consumption has declined, the matcha frenzy has skyrocketed ...

Although PARU has seen an increased interest and demand in matcha from customers, its suppliers have been reliable.

Matcha is rapidly growing in popularity, with the global market projected to reach $5 billion by 2028, according to Forbes.

Matcha, a tea growing in popularity, is growing in scarcity in cafes and restaurants due to a shortage on matcha powder.

How to Order a Cherry Matcha at Starbucks . To order this fruity specialty drink, ask for an iced matcha latte however y ...