Texas Tech’s NIL splurge has Big 12 coaches responding with envy, concern and pressure to win with the team it built.

Here’s what it looks like from here: Red Raider athletes will make a reported $55 million in name, image and likeness deals ...

Texas Tech made history last season when it signed junior ace pitcher NiJaree Canady to a one-year $1 million NIL contract with The Matador Club as a transfer from Stanford. Canady signed a new ...

Former Tennessee softball infielder Taylor Pannell announced her commitment to Texas Tech out of the transfer portal on June 12.

FRISCO, Texas — Behren Morton has been at Texas Tech since 2021, practically a lifetime for quarterbacks these days. A lot ...

When most people go to college, they generally have to pay their way. Unless you have a full scholarship, there’s a portion ...