NiJaree Canady of the Texas Tech softball team is one of three Big 12 Conference athletes to land NIL deals with Venmo.

NiJaree Canady of the Texas Tech softball team is one of three Big 12 Conference athletes to land NIL deals with Venmo.

Red Raiders continue to be a major player in college sports’ new era of player compensation, beating several heavyweights to ...

The Texas Tech football team landed the highest-rated recruit in decades when Felix Ojo committed. Here's how the Red Raiders ...

A billionaire and capital investment savant, Texas Tech booster Cody Campbell has a plan to save college sports from itself.

Texas Tech’s NIL splurge has Big 12 coaches responding with envy, concern and pressure to win with the team it built.

Here’s what it looks like from here: Red Raider athletes will make a reported $55 million in name, image and likeness deals ...

Former Tennessee softball infielder Taylor Pannell announced her commitment to Texas Tech out of the transfer portal on June 12.

FRISCO, Texas — Behren Morton has been at Texas Tech since 2021, practically a lifetime for quarterbacks these days. A lot ...

She was the first college softball player to make $1 million and recently signed another seven-figure NIL contract with the Matador Club.

Felix Ojo is the No. 1 prospect in Texas and had his pick of powerhouse schools. How come he ended up signing for Texas Tech?