Pantone officially announced the color of the year for 2023: Viva Magenta. It's a vivid, bright hue that you will see everywhere in fashion, beauty, and even home products this coming year.

The color that will shape the year ahead is — drum roll, please — Viva Magenta. The global color authority reveals its Color of the Year every December, and its 2023 choice, announced Thursday ...

Pantone has identified its Color of the Year for 2023 and that color is 18-1750 Viva Magenta. You'll recognize it from Vogue's November cover or Jennifer Lopez.

When we look at a rainbow, we see a full spectrum of light. Every colour we could imagine. Except one – magenta. Where is it? Well, officially magenta doesn't exist. There is no wavelength of ...

Pantone Color Institute Executive Director Leatrice Eiseman said that Viva Magenta is inspired by the red of the cochineal, small insects known for producing a natural red dye. “In this age of ...

After much research and consideration, the Pantone Color Institute has revealed the color of the year for 2023. It calls Viva Magenta "an unconventional shade for an unconventional time." ...

Magenta is part of the set of modern primary colors used for printing: cyan, yellow, magenta and black, known as CYMK. These four colors are used to create all other colors on the color spectrum.