A look at the value you can get from Marriott elite status as a Silver Elite, Gold Elite, Platinum Elite, Titanium Elite or ...

Airlines offer shortcuts to elite status. Does this affect their connection with their customers? What can other brands learn from airline and cruise loyalty programs?

That limits the airline's ability to depend solely on conventional frequent flyer program models that work based on ...

By selling points or air miles to third parties, such as banks or credit card companies, airlines forged a hugely valuable ...

British Airways is attempting to regain control of the narrative. Improved customer messaging and additional status ...

Following concerns from frequent flyers, British Airways changed its new loyalty scheme. The airline will now allow elite ...

British Airways has made tweaks to its loyalty program, just over a month after an overhaul that triggered a storm of ...

British Airways is backtracking on controversial reforms to its frequent flyer loyalty programme, the BA Club, to make it easier to earn coveted bronze, silver and gold status. The move comes ...