Airlines offer shortcuts to elite status. Does this affect their connection with their customers? What can other brands learn from airline and cruise loyalty programs?

British Airways is attempting to regain control of the narrative. Improved customer messaging and additional status ...

BA has updated its new loyalty program ‘The British Airways Club’ with new ways passengers can take advantage of offers to ...

British Airways has made tweaks to its loyalty program, just over a month after an overhaul that triggered a storm of ...

British Airways has defended changes to its loyalty programme, which has seen a major shift from one based on distance flown ...

British Airways is backtracking on controversial reforms to its frequent flyer loyalty programme, the BA Club, to make it easier to earn coveted bronze, silver and gold status. The move comes after ...

British Airways is backtracking on controversial reforms to its frequent flyer loyalty programme, the BA Club, to make it easier to earn coveted bronze, silver and gold status. The move comes ...

British Airways (BA) has announced significant revisions to its loyalty programme, ‘The Club’, following unhappy feedback from customers.

British Airways revised its loyalty programme changes after backlash, reintroducing flight-based status qualifications alongside spend-based points to address customer complaints.

Carnival Cruise Line continues to update rules and regulations. The cruise line was recently applauded for making a needed ...