British Airways backtracks on controversial loyalty overhaul – here’s how to secure gold status
British Airways is backtracking on controversial reforms to its frequent flyer loyalty programme, the BA Club, to make it ...
British Airways Revises Changes to Loyalty Club After Outcry
British Airways has made tweaks to its loyalty program, just over a month after an overhaul that triggered a storm of ...
Status For Sale: How One Airline Offers Elite Status For Cash
Airlines offer shortcuts to elite status. Does this affect their connection with their customers? What can other brands learn from airline and cruise loyalty programs?
Can Airlines Really Survive Without Loyalty Programs?
That limits the airline's ability to depend solely on conventional frequent flyer program models that work based on ...
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British Airways announces several tweaks ahead of its switch to a revenue-based system for earning elite status
British Airways is rebranding its loyalty program and shifting to a revenue-based system for earning tier points toward elite ...
British Airways makes major U-turn on new frequent flyer changes
However, in December 2024 the popular airline announced a new scheme – which has now been backtracked on in a major U-turn.
British Airways defends loyalty scheme changes
British Airways has insisted changes to its loyalty programme will create a fairer system and are not designed to reduce the ...
Why I'm Not Chasing Airline Status This Year
"Nope," I told him, "mostly it gets me three extra inches of legroom." I'm not a business traveler, but I typically take a ...
British Airways forced to defend ‘aggressive’ loyalty scheme changes
British Airways has defended changes to its loyalty programme, insisting the move towards a spending-based system will create ...