British Airways defends loyalty scheme changes - The airline is switching from awarding points based on the distance flown or fare class to the amount spent.
British Airways has defended changes to its loyalty programme, insisting the move towards a spending-based system will create ...
Lance Walker, Former CEO of Loyalty NZAlmost all loyalty programs rely on some form of loyalty currency as the mechanic for ...
Airlines offer shortcuts to elite status. Does this affect their connection with their customers? What can other brands learn from airline and cruise loyalty programs?
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