Once established, brand loyalty is retained if the product quality and service level remain high. Brand loyalty differs from customer loyalty programs ... established brand-name products operate ...

"Brands that opt to maintain the status quo of their programs will likely begin to see some level of regression in KPIs as ...

recently made a massive change to its loyalty programs across all three of its cruise line brands. It now recognizes passengers on all three cruise lines at the highest level of status they have ...

Rumors about changes to Carnival Cruise Line's VIFP program continue to swirl, but with no confirmation from the cruise line.

Toni is a points and miles enthusiast who has been leveraging loyalty programs to travel around the ... flight entertainment in every seat, just to name a few. Of course, no airline is perfect.

The notion of receiving first access to new collections could be enough of an incentive to prompt more individuals to sign up for the Mac Select program. Consumers can also leverage the app for ...