The Saudi Arabia-backed league has shifted to: "Long LIV Golf." "(We're) moving from 'Golf, But Louder' … like ...
LIV Golf makes its 2025 U.S. debut this week, and even its new CEO acknowledges it is a crucial week for the league. The post ...
Do we have to do a deal? No. Is it nice to do a deal? So long as we’re all focused on the same thing, to grow the game of ...
LIV Golf CEO is especially delighted with the reaction of fans of this product outside the US, believing that these are ...
LIV Golf CEO Scott O'Neil is braced for a huge weekend for the breakaway league as it hosts LIV Golf Miami at one of Donald ...
The former president of Madison Square Garden Sports is convinced that this story will have a positive epilogue, making a ...
LIV Golf CEO Scott O'Neil has revealed 2.5 million people tuned in to watch their season opener in Saudi Arabia from 6-8 ...
LIV Golf is hosting a nine-hole scramble event called "The Duels" featuring LIV Golf pros and social media influencers. The event will be broadcast exclusively on Grant Horvat's YouTube channel on ...
that LIV could structure golf so that its players would be incentivized to invest time and effort in media. In this thinking, LIV would buck the traditional trend of golf TV rights — where ...