The hydrating product is so beloved by fans, in fact, that one Maracuja Juicy Lip Plump sells every six seconds, per Tarte.

Bring on the embroidery, beading and bold colors! Here are 14 maximalist summer fashion pieces PureWow’s fashion editor is ...

To judge each balm’s likeness to Black Honey, we conducted a split-lip
test — applying Black Honey Almost Lipstick on one side and the “dupe” 
on the other. A true dupe should be indistinguishable, ...