Automation has transformed the way we approach lead generation, allowing us to work smarter, not harder. With the global ...

KPIs related to customer acquisition are important because they determine where to invest more money and how effective marketing budgets are over time. To save your shrinking lead generation pool, you ...

This article wasn’t written to complain but to explore the nuanced approaches needed for each, highlighting key strategies for lead generation such as fraud prevention, monitoring micro KPIs and ...

Today's lead might not become a customer for weeks or even months, so SQL reports help inform the board's goals and decisions. The amount of new revenue closed may seem a no-brainer of a KPI to ...