LEGO is thriving by turning nostalgia, pop culture collaborations, and adult fan engagement into a winning growth strategy.

San Diego Comic Con is here, and Lego has already stolen the show with its newest reveal. The new Lego Game Boy Kit is up for pre-order before shipping later this fall. Here’s everything you need to ...

Has there been any other toy like LEGOs that has an equal appeal among kids and adults? Here are some of the most expensive LEGO sets.

Has there been any other toy like LEGOs that has an equal appeal among kids and adults? Here are some of the most expensive LEGO sets.

Like some of the other Nintendo display models, Mario & Standard Kart comes with a physical instruction booklet and support ...

Ethan Slater came to Comic-Con 2025 to unveil new Lego sets based on the upcoming "Wicked: For Good" movie, which aims for an "epic conclusion." ...

MOOSE JAW — Brickspo ’25 drew crowds of LEGO lovers to the Western Development Museum on July 26 and 27 for a weekend of ...

This year’s show drew steady crowds and featured more than 330 original LEGO creations by builders from across the Prairies.

LEGO is preparing something for Batman fans ... and they’re definitely not alone CD Projekt Red added a new driving mode to Cyberpunk 2077 because they saw players' YouTube videos. Some were 4 hours ...

Far from being just a passing trend, partnerships between brands and sports entities have become one of the most profitable ...

Shopping for toys isn't easy. Luckily, CNET's staff have playtested a wide range of toys and narrowed it down for you -- from ...

Prodrive has unveiled an updated version of its acclaimed Racing Simulator, now enhanced with bespoke craftsmanship from some ...