Lego has just unveiled the next step (sorry) of its collaboration with Adidas, but whereas the first link-up between the two was a pair of real shoes with a Lego theme, now we're getting a Lego ...

Lego reported strong sales growth for 2024 as more shoppers snapped up its colourful plastic brick construction sets and the toymaker said it was taking market share from rivals.

Just as the Lego franchise saw a range of success when it branched out into film, it has done the same with partnerships with other popular brands, like Adidas and Ikea, among others. Customers ...